TVCs that inspired

Beautifully done by Sagmeister. I love the colours, the mood… and the ingenious use of typography combined with the voice over to deliver a double emphasis to the viewer. Loved the clever way the runners formed the word “long run”. Can the bank deliver this promise though? That I cannot say… but the visuals are darn convincing

Here is one by Capitaland that also combines visual text + voice over to create a moving message. The black and white treatment was surprising but worked really well here to create the mood. In this time and age of colour monitors / tvs, this advert stood out and made one take notice. Lovely music choice too.